don't just take our word for it. Our clients do the talking for us.

The Brief

Home-Start UK Northern Ireland acquired Jayne Murray PR to deliver a brand building and influencing workshop.  The aims included participants feeling:

  • Positive about the new brand, and improving their confidence by learning from each other on how best to roll it out in their local Home-Start communications.
  • Understanding the role of stories and real life experiences in bringing the brand positioning to life, and feel more confident to try this to inspire audiences to action.
  • Aware of the upcoming PR campaign(s) and have developed their understanding of how national and local Home-Starts can work together for maximum results.


  • Delivered a workshop to 18 key Northern Ireland Home-Start UK staff.
  • 100% of responses viewed the workshop as very good or good.
  • Majority of participants felt the workshop inspired them to use the brand better on a daily basis.
  • Majority of participants identified the need for further support and capacity building in stakeholder engagement to help tell their inspiring story to local people.

“Jayne provided a high quality and cost effective session that was tailored to meet the organisation’s needs.  Our local Home-Start UK team feel energised from the creative and powerful way the Comms and Brand training was delivered and are more confident to use the comms skills to tell the charity’s important story better.”

Alan Hanna – Northern Ireland Director, Home-Start UK

Case study

Latest Tweets

Jayne Murray PR

Some of our platelet appointment times can be difficult to fill. If you are a regular donor, please consider booking 3.15pm or 3.30pm, if possible. It will help us take as many platelet donations as possible throughout the day. Thank you. #GivePlateletsSaveLives #GiveBloodNI

We keep saying it but platelets really do make all the difference! Please read Avril's incredible story and if you are a regular blood donor, consider donating platelets - we would love to hear from you. #GivePlateletsSaveLives #GiveBloodNI