Long Term Conditions Alliance NI

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The Brief

A coalition of 24 charities and healthcare professional organisations known as the Long Term Conditions Alliance, Northern Ireland (LTCANI) acquired Jayne Murray PR to design and deliver an innovative and engaging session at one of Northern Ireland’s leading health conferences – NICON.

The session was aimed at raising awareness about the challenges and impact of living with multiple long term conditions and the need to shift health & social care policy to being more people centered, not condition centered.


  • Designed and delivered a powerful and interactive stakeholder engagement session at NHS Confederation (NICON) Northern Ireland flagship conference
  • Over 30 key stakeholders attended and the LTCANI are now meeting with a number of Health & Social Care bodies to begin discussions on shifting policy priorities
  • Developed Northern Ireland’s first ever short film about the impact of living with multi long term conditions locally
  • Developed key policy messages and key campaign advice for raising awareness and further engagement with the aim of prioritising government policy
  • Watch Tina’s Story – Just one more thing

“Jayne’s work is clearly driven by values – she demonstrates passion, commitment and integrity in everything she does; working hard to deliver the job on time and within budget.   She is a highly informed and influential leader with a unparalleled reputation for success.  Jayne’s experience and knowledge, as well as her creative and innovative thinking means that any client will receive the best customer service, as well as excellent commissioned pieces of work.  Jayne has recently supported the Long Term Conditions Alliance NI in delivering new strategic and engagement plans, whilst connecting us to new stakeholders and bringing new ideas to the table.”

Fiona Greene – Director of Care, NICHS and Chairperson, Long Term Conditions Alliance N Ireland